{"id":797,"date":"2025-08-15T13:59:33","date_gmt":"2025-08-15T12:59:33","guid":{"rendered":"https:\/\/project.revolware.com\/case-studies\/?p=797"},"modified":"2026-01-30T17:38:53","modified_gmt":"2026-01-30T16:38:53","slug":"pilsner-urquell","status":"publish","type":"post","link":"https:\/\/project.revolware.com\/case-studies\/pilsner-urquell\/","title":{"rendered":"Pilsner Urquell &#8211; AR campaign"},"content":{"rendered":"\n<p>As part of Pilsner Urquell\u2019s campaign to highlight the environmental impact of small but meaningful changes, the brand removed the gold foil from its bottle necks \u2014 reducing non-recyclable waste by <strong>106 tons a year<\/strong>, the equivalent weight of <strong>530 deer<\/strong>. The campaign carried the message <em>P\u0159\u00edroda nad zlato<\/em> (\u201cNature over Gold\u201d) across TV, online, retail, and even fashion collaborations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our role<\/h2>\n\n\n\n<p>Revolware was responsible for developing the <strong>augmented reality (AR)<\/strong> experience that brought the campaign\u2019s message to life. By pointing a smartphone camera at a Pilsner Urquell bottle, consumers could see a <strong>digitally animated deer<\/strong> appear in their surroundings. This interactive element visually illustrated the environmental savings and created a memorable, shareable moment for users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How it worked<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image recognition<\/strong> detected the bottle in real time.<\/li>\n\n\n\n<li>A <strong>3D animated deer<\/strong> was rendered in augmented reality, dynamically integrated into the user\u2019s environment, searching for flat surfaces where the deer could move freely.<\/li>\n\n\n\n<li>The AR scene communicated the impact of removing the gold foil and reinforced the #prirodanadzlato message.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The result<\/h2>\n\n\n\n<p>The AR feature extended the campaign\u2019s reach into a new, immersive channel, encouraging engagement, social sharing, and deeper understanding of the brand\u2019s sustainability efforts. By merging technology with storytelling, Pilsner Urquell turned a subtle packaging change into a powerful, interactive experience.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.instagram.com\/explore\/search\/keyword\/?q=%23prirodanadzlato\">Instagram AR campaign<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/10\/flema-grand-prix-ma-ikea-za-bezpecny-domov-tituly-pro-triad-a-prazdroj\/\">Flema Campaign Award<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2025\/08\/PU-Newpackaging-KV-CZ-724x1024.jpg\" alt=\"\" class=\"wp-image-798\" srcset=\"https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2025\/08\/PU-Newpackaging-KV-CZ-724x1024.jpg 724w, https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2025\/08\/PU-Newpackaging-KV-CZ-212x300.jpg 212w, https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2025\/08\/PU-Newpackaging-KV-CZ-768x1086.jpg 768w, https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2025\/08\/PU-Newpackaging-KV-CZ-1086x1536.jpg 1086w, https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2025\/08\/PU-Newpackaging-KV-CZ-467x660.jpg 467w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Our AR showcase<\/h2>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C0zcK0DpNcf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\"><div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/reel\/C0zcK0DpNcf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\"> <div style=\"flex-direction: row;align-items: center\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div><\/div><\/div><div style=\"padding: 19% 0\"><\/div> <div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div><div style=\"padding-top: 8px\"> <div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">Zobrazi\u0165 tento pr\u00edspevok na Instagrame<\/div><\/div><div style=\"padding: 12.5% 0\"><\/div> <div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\"><div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div> <div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div><\/div><div style=\"margin-left: 8px\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div> <div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div><\/div><div style=\"margin-left: auto\"> <div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div> <div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div> <div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div><\/div><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div><\/div><\/a><p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center\"><a href=\"https:\/\/www.instagram.com\/reel\/C0zcK0DpNcf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\">Pr\u00edspevok, ktor\u00fd zdie\u013ea @revolware_com<\/a><\/p><\/div><\/blockquote>\n\n\n\n\n<h2 class=\"wp-block-heading\">Do your want an AR advertising for your business?<\/h2>\n\n\n\n<p>Fill out <a href=\"https:\/\/revolware.com\/#contact\"><strong>our contact form<\/strong><\/a> and tell us more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of Pilsner Urquell\u2019s campaign to highlight the environmental impact of small but meaningful changes, the brand removed the gold foil from its bottle necks \u2014 reducing non-recyclable waste by 106 tons a year, the equivalent weight of 530 deer. The campaign carried the message P\u0159\u00edroda nad zlato (\u201cNature over Gold\u201d) across TV, online, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[28,27],"class_list":["post-797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-advertising","tag-ar-vr"],"_links":{"self":[{"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/posts\/797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/comments?post=797"}],"version-history":[{"count":7,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/posts\/797\/revisions"}],"predecessor-version":[{"id":1291,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/posts\/797\/revisions\/1291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/media\/1293"}],"wp:attachment":[{"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/media?parent=797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/categories?post=797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/tags?post=797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}