{"id":981,"date":"2026-01-23T17:52:56","date_gmt":"2026-01-23T16:52:56","guid":{"rendered":"https:\/\/project.revolware.com\/case-studies\/?p=981"},"modified":"2026-01-30T17:05:34","modified_gmt":"2026-01-30T16:05:34","slug":"moralnehodnoty","status":"publish","type":"post","link":"https:\/\/project.revolware.com\/case-studies\/moralnehodnoty\/","title":{"rendered":"Moralnehodnoty.com"},"content":{"rendered":"\n<p>Value-Based Voting Calculator for the 2016 Slovak Parliamentary Elections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Overview<\/h3>\n\n\n\n<p><strong>moralnehodnoty.com<\/strong> was an independent civic technology project created ahead of the 2016 Slovak parliamentary elections. Its purpose was to help undecided voters explore which political parties aligned most closely with their personal values and priorities \u2014 without providing prescriptive voting advice.<\/p>\n\n\n\n<p>Rather than recommending a single \u201ccorrect\u201d choice, the platform emphasized personal value weighting, transparency, and user agency.<\/p>\n\n\n\n<p>The project was developed with no affiliation to political parties, campaigns, or commercial entities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Problem<\/h3>\n\n\n\n<p>Many Slovak voters in 2016 were undecided or disengaged due to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overly complex party programs<\/li>\n\n\n\n<li>Emotional or populist political communication<\/li>\n\n\n\n<li>A lack of comparable, structured information<\/li>\n\n\n\n<li>Difficulty translating abstract values into concrete voting decisions<\/li>\n<\/ul>\n\n\n\n<p>Existing tools often appeared authoritative or manipulative rather than exploratory.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p>moralnehodnoty.com introduced a <strong>value-driven decision aid<\/strong>, allowing users to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select political themes and values important to them<\/li>\n\n\n\n<li>See how political parties scored across these themes<\/li>\n\n\n\n<li>Receive a dynamically calculated ranking of parties<\/li>\n\n\n\n<li>Re-run the process multiple times with different priorities<\/li>\n\n\n\n<li>Download the full dataset and adjust it manually<\/li>\n<\/ol>\n\n\n\n<p>The platform explicitly encouraged experimentation and disagreement with its own assumptions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Methodology &amp; Transparency<\/h3>\n\n\n\n<p>A core principle of the project was <strong>methodological honesty<\/strong>.<\/p>\n\n\n\n<p>All party scores were openly described as <strong>subjective evaluations by the authors<\/strong>, even when based on external data sources. The creators clearly stated that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scores reflected their <em>current personal perspective<\/em><\/li>\n\n\n\n<li>Users were encouraged to disagree<\/li>\n\n\n\n<li>Every assumption could be modified via an exported Excel model<\/li>\n<\/ul>\n\n\n\n<p>This approach intentionally avoided the illusion of objectivity and instead promoted <strong>critical thinking<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Evaluated Areas<\/h3>\n\n\n\n<p>The application evaluated <strong>9 areas<\/strong>, each with its own scoring logic and weight.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Core Value Areas (1\u20137)<\/h4>\n\n\n\n<p>These reflected values the authors personally considered important:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Quality of the electoral program<\/strong><br>Based on <a href=\"https:\/\/iness.sk\/11484-navod-pre-tych-ktorym-zalezi-na-programoch-odbornici-ich-precitali-za-vas-aktualne\/\">INESS<\/a> evaluations (as of Feb 10, 2016), multiplied by a fixed coefficient.<\/li>\n\n\n\n<li><strong>Electability<\/strong><br>Derived from long-term polling trends (Median, Focus, AKO, Polis), categorized by likelihood of passing the 5% threshold.<\/li>\n\n\n\n<li><strong>Truthfulness<\/strong><br>Based on leader statement evaluations from demagog.sk, with additional subjective adjustments acknowledged explicitly.<\/li>\n\n\n\n<li><strong>Stability<\/strong><br>Assessed by party longevity, consistency of leadership, and time since major ideological changes.<\/li>\n\n\n\n<li><strong>Anti-corruption behavior<\/strong><br>A subjective assessment reflecting visible anti-corruption activity versus known scandals.<\/li>\n\n\n\n<li><strong>Transparency of financing<\/strong><br>Evaluated based on public information and unresolved funding concerns.<\/li>\n\n\n\n<li><strong>Integrity<\/strong><br>Alignment between political promises and real-world actions, openly stated as the most subjective metric.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Additional Reflective Areas (8\u20139)<\/h4>\n\n\n\n<p>Added later after observing real voter behavior:<\/p>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li><strong>Physical attractiveness of candidates<\/strong><br>Based on informal surveys of four voters, intentionally highlighting non-rational voting factors.<\/li>\n\n\n\n<li><strong>Strength of leadership<\/strong><br>A perception-based score of party leaders\u2019 authority and decisiveness.<\/li>\n<\/ol>\n\n\n\n<p>These categories were included not to endorse such criteria, but to <strong>mirror how people actually decide<\/strong>, even when uncomfortable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2026\/01\/04_Volby_Stabilita.png\" alt=\"\" class=\"wp-image-982\" srcset=\"https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2026\/01\/04_Volby_Stabilita-300x300.png 300w, https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2026\/01\/04_Volby_Stabilita-150x150.png 150w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption class=\"wp-element-caption\">In illustration for the value &#8220;Stability&#8221;<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">User Control &amp; Data Ownership<\/h3>\n\n\n\n<p>A key feature was the <strong>Excel export<\/strong>, allowing users to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add missing political parties<\/li>\n\n\n\n<li>Introduce new values or themes<\/li>\n\n\n\n<li>Adjust weights and scores freely<\/li>\n\n\n\n<li>Build their own personalized decision model<\/li>\n<\/ul>\n\n\n\n<p>The tool explicitly positioned itself as a <strong>starting point<\/strong>, not an authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example Output<\/h3>\n\n\n\n<p>The result was a ranked list of parties with point totals, recalculated dynamically based on user-selected values. Rankings changed significantly depending on personal priorities, illustrating how political alignment is rarely absolute.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"891\" src=\"https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-23-174357.png\" alt=\"\" class=\"wp-image-984\" style=\"width:378px;height:auto\" srcset=\"https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-23-174357-190x300.png 190w, https:\/\/project.revolware.com\/case-studies\/wp-content\/uploads\/sites\/3\/2026\/01\/Screenshot-2026-01-23-174357-417x660.png 417w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><figcaption class=\"wp-element-caption\">An example live leaderbord shown during the input of voter&#8217;s personal preferences<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Impact &amp; Significance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encouraged <strong>active reflection<\/strong> instead of passive consumption<\/li>\n\n\n\n<li>Lowered the cognitive barrier for political engagement<\/li>\n\n\n\n<li>Demonstrated early Slovak <strong>civic-tech experimentation<\/strong><\/li>\n\n\n\n<li>Modeled transparency over persuasion<\/li>\n\n\n\n<li>Showed how subjective assumptions can be made explicit instead of hidden<\/li>\n<\/ul>\n\n\n\n<p>The project remains archived via the Wayback Machine as a snapshot of grassroots digital civic innovation during the 2016 elections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Civic tools gain trust through transparency, not false neutrality<\/li>\n\n\n\n<li>Letting users modify assumptions increases engagement and ownership<\/li>\n\n\n\n<li>Showing subjectivity openly can be more ethical than claiming objectivity<\/li>\n\n\n\n<li>Even uncomfortable criteria deserve visibility if they shape real behavior<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re carrying an idea that could help defend democracy or empower citizens, <a href=\"https:\/\/revolware.com\/#contact\" data-type=\"link\" data-id=\"https:\/\/revolware.com\/#contact\">get in touch<\/a> \u2014 we\u2019d love to build it with you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Value-Based Voting Calculator for the 2016 Slovak Parliamentary Elections. Overview moralnehodnoty.com was an independent civic technology project created ahead of the 2016 Slovak parliamentary elections. Its purpose was to help undecided voters explore which political parties aligned most closely with their personal values and priorities \u2014 without providing prescriptive voting advice. Rather than recommending a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[21,16],"class_list":["post-981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-online-identity","tag-web-development"],"_links":{"self":[{"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/posts\/981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/comments?post=981"}],"version-history":[{"count":9,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/posts\/981\/revisions"}],"predecessor-version":[{"id":1281,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/posts\/981\/revisions\/1281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/media\/986"}],"wp:attachment":[{"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/media?parent=981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/categories?post=981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/project.revolware.com\/case-studies\/wp-json\/wp\/v2\/tags?post=981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}