Zlatý Bažant – Become a retro star
Together with the creative agency MADE by Vaculik, we brought to life an interactive campaign for Zlatý Bažant called “Tvoja tvár ’73” (“Your Face ’73”). The concept was simple yet irresistible: upload your photo, and in seconds, you become part of a 1973 retro band performance.
How it worked
Users uploaded a face photo, which our custom-built back-end system processed using AI-powered facial detection and swapping technology — before it was even a mainstream trend. The face was seamlessly integrated into pre-recorded band footage, and the system generated a fully personalized music video ready to download or share.
Our role
Revolware developed the entire back-end AI media engine and the frontend of the campaign website. This included:
- Face detection & alignment using AI libraries
- Face-swapping into video templates with realistic blending
- Automated rendering pipeline for fast, on-demand video generation
- Cross-platform video playback compatibility to ensure a smooth user experience on all devices and browsers
Results
The campaign delighted thousands of users, sparking social sharing and creating a sense of playful nostalgia. It showcased how AI-based personalization can enhance brand engagement — long before AI face-swapping tools became common in marketing.
